CASE STUDY 1
Abu Dhabi HSBC
The Abu Dhabi HSBC Championship is a European Tour golf tournament that unites the biggest champions in the world for 4 days of high intensity competition.
As title sponsor, HSBC considers hospitality an extremely important and valuable platform for their customers and CEO Event Management have provided competent brand ambassadors to support their investment over the last 9 years.
Over 150 staff are represented across all consumer touch points, from airport arrivals to corporate hospitality and sponsor activations.