CASE STUDY 1
Abu Dhabi HSBC
The Abu Dhabi HSBC Championship is a European Tour golf tournament that unites the biggest champions in the world for 4 days of high intensity competition.
As title sponsor, HSBC considers hospitality an extremely important and valuable platform for their customers and CEO Event Management have provided competent brand ambassadors to support their investment over the last 9 years.
Over 150 staff are represented across all consumer touch points, from airport arrivals to corporate hospitality and sponsor activations.
Meet & Greet
24-hour Concierge Service & Transportation Logistics for VIP guests
Airport Arrivals staff to meet and greet VIP guests, connect them to the transport team and communicate with guest management
Corporate Hospitality staff to meet guests, assist with operations at the VIP hospitality suite that includes cloakroom service, giveaways, F&B support, activation management and entrance protocol
Activation Village and Data Capture staff to assist with management of activations in the Sponsors Village, meet and greet, entrance protocol, giveaways, game management and collection of data from patrons